Professional Services Jamison Consulting provides custom consulting, marketing, and product planning services that focus on assessments of mature, as well as developing markets, product positioning and differentiation within those markets, branding, strategic planning and marketing. Market and Competitive Analysis Jamison Consulting creates custom market analysis and assessments in the contact center, interactive voice response, speech technologies and unified communications markets. Jamison Consulting uses competitive market assessments, market reports, and end-user studies, to help clients better understand competition in the marketplace, to differentiate their products and services within an existing market, and to assess whether to enter a new market or introduce a new product or solution. Strategic Marketing and Product Positioning Jamison Consulting leverages its strong background in product marketing and planning to assist clients through the process of re-assessing marketing plans, marketing messages, market testing, and product positioning for products and applications. Through a variety of activities that have included web redesign and copy, product positioning, branding, analyst program development, and market visibility campaigns, Jamison Consulting helps companies gain marketing insight and awareness. Partner Development In addition, Jamison Consulting assists clients with partner development through research into potential partners, their suitability, and willingness to form strategic partnerships. Sales and Marketing Collateral As part of marketing and product positioning projects, Jamison Consulting writes and edits all types of marketing collateral, including marketing brochures, case studies, marketing and sales presentations, and competitive bulletins. Additionally, Jamison Consulting performs collateral reviews to check for consistency in messaging and competitive alignment with each client’s strategic markets. White Papers Jamison Consulting has authored dozens of white papers in the speech technology, messaging and contact center markets. Produced for clients such as Mitel, Convergys, Witness Systems, Voxeo, Nuance and Intervoice, these white papers range from educational pieces on technology to marketing opportunity showcases for technology and applications within specific vertical markets. Due Diligence For companies considering expansion of their current market share or product portfolio, or for venture capitalists interested in new companies and markets, Jamison Consulting provides assessments on target companies and market opportunities. Podcasts/Webinars Jamison Consulting assists clients in their marketing and sales efforts through podcasts and webinars, as a subject matter expert, interviewer, or panel participant.